Martin Delin from The Noun Project



1. What is serendipity?

It is the ability to make fortunate discoveries accidentally. It means finding something magnificent when we are looking for something different. (Learn more about it: Rethinking – Serendipity)


2. What is the role of serendipity in entrepreneurial success?

While our experiences are important, we have to be careful not to get stuck in the old, traditional ways of thinking. When the original plan is not working, entrepreneurs can pursue a surprising new direction – to find an opportunity not by plan, but by accident.


3. Are there any guidelines for development of serendipity?

Yes, you should achieve following four points: self-confidence, change the limiting beliefs, focus on achievement, and generate proactive, perseverant and inquisitive behaviour. (Learn more about it: Serendipity – Guidelines for suitable development of serendipity)




1. What is the contribution of creativity to entrepreneurship?

Without creativity, business entrepreneurship would not be possible.  Entrepreneurship and creativity go hand in hand. Creativity is a unique gift demonstrated by entrepreneurs – they are triggered to undertake something different, find a way of doing things in a new way etc. With creativity, anything is possible. (Rethinking – creativity – Creativity and entrepreneurship)


2. Are there any specific methods to bring out creativity?

There are many interesting and effective creativity techniques. We suggest you to use Mind Map to bring out creativity in you. (Rethinking – creativity – procedure)


3. What should be taken into consideration when mind mapping?

Before mind mapping you should establish the creative objectives, number of participants, as well as present the issue that is going to be the object of the creativity session and explain the rules for the session operation. Mind mapping can be performed individually or in a group.


4. How and why do you perform a mind map?

There are suggested basic rules and steps to be followed for better results – at least 20 minutes of individual work while drawing a mind map; nonsense ideas should be respected; idea analysis etc. (Creativity – procedure – Contents)


5. What can mind map be used for?

Mind map can be used for problem solving and reasons of problem evaluation, and exploitation of creative possibilities in a subject. Also it helps when working with new projects or strategies and making quick decisions. (Creativity – procedure – Field of application)


6. Can I find any example of mind maps on your website?

Yes, there are graphical examples given in the section Creativity.